The advantage that Amazon Music has is it reaches a wider age range but skews to middle-ages and older. As the leading platform, Spotify skews to a younger crowd because that’s their target market. In general, newer technology, like streaming, is more likely to be adopted by the youth. As independent artists, it’s important to take advantage of every avenue that makes sense, especially when it’s free.īefore submitting your music, you should understand the demographic of people who actually use Amazon Music and why it makes sense to submit your releases for their playlists. With all this said, we should never discount the reach and influence Amazon has in music and content distribution. Despite being known primarily for hosting live video gaming content, Twitch continues to increase their viewership in the music category.
Don’t forget they also own the most popular live streaming platform Twitch, which is their gateway to a much younger demographic. YouTube is the most popular platform that people will find, discover and listen to music globally, but YouTube Music does not have the paid subscribers that the others have.Īmazon may not be the first platform you think of when you hear video and music streaming, but they are in the mix to compete. Just to clarify: Google’s YouTube Music is their music streaming service.
So If you were to ask Alexa to play music, of course it was going to be streamed through Amazon Music. To put their dominance into perspective, their next biggest competitor, Google, only has 25%. As of June 2021, they currently control 69% of the U.S. In the market of smart speakers, Amazon has had a commanding hold as the number one device. The Amazon Echo, and their voice assistant Alexa, launched in 2014 and was a first of its kind.
Aside from being the largest online retailer in the world, how did Amazon Music grow so fast? Their line of smart speakers, the Echo and the Dot. In this blog, I will go through how it works and why Amazon Music should be taken more seriously.īefore we get into submitting, I think it’s important to touch on where Amazon Music stands in the music landscape.Īlthough we commonly think of the Big 3 (Spotify, Apple Music, YouTube) as the most popular platforms for people to listen to music, Amazon Music has the subscriber base to be up there with them with roughly over 60 million subscribers.īack in 2019, they were touted as the fastest growing streaming service over Spotify and Apple Music. This is a brand new offering so I have yet to submit a song for any artists yet, but I wanted to put this on your radar. Following in the footsteps of Spotify, Amazon Music has launched their own submission tool for artists to pitch a new song release for consideration on one of their editorial playlists and stations.
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